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SmartWeb Help | CMS & Shop


You are here: Statistics > Statistics

In this paragraph we will walk you through the titles in the SmartWeb visitor statistics and the meaning of them.

Go to Statistics and click on Visitor statistics. Here you can find information regarding your visitors. 

The titles are explained below:

  • Unique visitor: A "Unique visitor" is a host that has visited minimum 1 page on your web solution in the period of time shown in the statistics. If the same host visits your web solution several times in the same period, they are not counted again. If you click on “Summary” the period is the current month. A unique visitor is therefore a host that has visited at least 1 page on your web solution 1 time in the current month.

  • Number of visits: "Number of visits" is the total number of visitors on your web solution.

  • Pages: "Pages" shows the number of pages that have been loaded by the visitors.

  • Hits: "Hits" shows the number of pages and files that have been leaded by the visitors.

  • Bandwidth: "Bandwidth" shoes the total amount of bytes that is downloaded by the visitors (pages, images and files).

  • Entry page: An "Entry page" is the first page a visitor loads during their visit on your web solution.

  • Exit page: An "Exit page" is the last page a visitor loads during their visit on your web solution.

Days of Month: It is possible to see the visitor statistics for the whole month. You can see this by clicking on the month.

Days a week: This is an overview of the average amount of viewed pages, hits and band width based on the weekdays for the specific week. You can thereby see which days that you have the most activity on your online store.

Hours: you can here see the amount of viewed pages, hits and band width divided per hour over a day.  You can thereby identify the hours a day where you have the most visitors.

Hosts: You can see which country your visitors come from here. There is a list of the different IP-addresses that have visited your page. If they are not listed, then it is because the system was not able to find the countries. Normally the countries will be shown in a parenthesis.

Robots/spiders visitors: you can here see which host (Provider) that your visitors use. The IP-address is shown.

Visits duration: You can see the time your visitors are spending on your web page here. This can be very useful for you in order to evaluate how relevant the content of your web solution is for the visitor. If your visitors are only visiting your web site for a short time, it might be due to irrelevant or bad content of the page.

File type: You can here see an overview of the files that are loaded on your web page.

Downloads: This overview shows you which pages of your web solution that are shown the most. You can thereby see which information you visitors seek on your web site.

Operating Systems: You can here see the operation systems that your visitors use.

Browsers: You can here see which browsers your visitors use. This is relevant because you have to make sure, that your web solution functions optimally on the most popular browsers. 

Connect to site from: You can here see where your visitors come from. Direct address / Bookmark means that your visitors go directly to your webpage without searching on it.  There are furthermore listed search engines and external pages such as Facebook.

Search key phrases / Search keywords: You can here see the search words that your visitors use here. THis might indicate which purpose your internet page is serving for your visitors and if the information is easily available for your visitors.

Miscellaneous: You can here see how many users that have added your web page to their book mark list, the more the better. This means that your visitors like your web page, and that they would like to visit it again. 

HTTP status codes: This shows possible redirects or dead pages on your web solution.