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SmartWeb Help | CMS & Shop

2.1.6. Search optimizing

All pages, products and product categories in SmartWeb have a function called search optimization. Under search optimization you can type so-called meta tags and optimize the page links and "Canonical" tag. Meta-tags are the most simple form of search optimization and consist of the indication of a title, description and key words for each page. Meta-tags is the title and description, which appears on the search engines when the links to the web solution are found. 

If you do not type anything under the item "Search optimization" for one or more pages, SmartWeb will automatically generate the search optimization for these pages. Since the search engines typically display your frontpage on search it is always a good idea to create a title and description for that page. 



Remember...

The item "Search optimization" can be used to optimize your pages, products etc. But the primary source of good indexing is the content of the page, i.e. the headline, the description etc. You can read more abour search engine optimization in general here.
 

Title

"Title" is also called "Meta title" and is the headline you see in the search results (indicated with blue when you search in Google). The title cannot be longer than 250 characters, but the search engines typically show only 70 characters. Google weights the first word in the title highest and your primary keyword should therefore be put first. Note that the first word can be written in capital and that the primary keywords can be mentioned several places in the title. This will provide a small plus in the overall weighing. 
 

Description

"Description" is also called "Meta description" and is the text which is visible in the search results. On Google, this description is indicated below the title. The description text, which must contain no more than 150 characters, provides the possibility of elaborating on the title. It is very important that the essential words of the title are repeated in the description. The description can, with advantage, contain the most important word(s) more than once. 
 

Keywords

"Keywords" are also called "Meta keywords" and should be seperated by comma (e.g. t-shirt, tshirt). Keywords were originally used by the search engines as the primary source of analysing the contents of a page. This is, however, not the case anymore. Meta keywords, which are not visible on the page, were originally used by the webmaster to tell the search engines about the content of a page. But many people misused meta keywords and wrote keywords, which had no relevance in relation to the given site, simply to attract people to the website. Naturally, this was not a desirable outcome and as a result meta keywords were assigned a low priority in the weighing of the search engines. They should, however, still be indicated as an expression of the content existing on the page, as they still constitute a part of the weighing. 


Link

The link on the page is auto-generated from the title, which is typed under page data. It can, however, be advantageous to define your own link. A page called e.g. /shop-solution/ would be better defined as /online-store/ if you wish to get a good indexing on online store.

For page links, you need to set up a 301-redirect from the old link to the new, if the old link is already indexed by the search engines.
For products and product categories SmartWeb will automatically set up a redirect. 


Collapse links (Canonical)

In the case of identical content on e.g. two pages, it is advantageous to use this function. The function directs one link to another so duplicate content does not occur.