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SmartWeb Help | CMS & Shop

1.9. Search Optimizing (SEO)

SmartWeb is a very search engine friendly system and is continuously optimated for search engines. The structure of the system is built for the search engines to easily track the pages, products and other content to include in the search engine database. SmartWeb maintains a constant high standard concerning the indexing of your site content. 

The system contains a number of built-in tools to use for optimization and improvement of your websites placement in the search engines. Among these are control of meta tags, URL's and 301-redirects. 

When working with content and search engine optimization in SmartWeb, there is a number of areas to be focused on. Below are the most important tips for search engine optimization in SmartWeb. It is not a complete guide. If you wish to emerge yourself in search engine optimization it is best to seek assistance with a bureau or read a book on the subject. 
 

Before you go online

We recommend closing down the front end, while working on a web solution which is not yet online. This allows you to access the entire website, while others (including the search engines) access a closed page with no content and you avoid the search engines indexing a temporary website and its content. If this happens, duplicated content will be created when your web solution is ready and goes online on the real domain. 

Your front end can be closed down under CONTROL PANEL > SETTINGS > FRONT END STATUS 
 

”Content is king”

Search engine optimization is first and foremost about the content on your website, and headline and text content are important in particular. There is no shortcut to good search engine optimization. If the content is not of a high quality, your website will most likely range low on the search engines. Content of high quality includes:
 

  • The content is unique and cannot be found anywhere else on the Internet (duplicate content).
    (Search for a part of the text on Google and see if it appears in search results other than your own) 
  • No spelling mistakes, varied language usage and correct use of grammar also counts. 
  • Keep the source code 'clean' by avoid copying the text from Word or other program without using the 'insert from Word' function in the SmartWeb editor. 
  • Use the keywords you wish to be identified on and do not exaggerate. The most important keywords should be used in the headline, as this is marked by a headline tag. (H1 html tag).
  • Make sure that the content matches the rest of the page, links, headlines etc. 



Images and other graphical elements 

Remember that the search engine does not "see" your website, but "reads" it. Images, flash elements etc. are not weighted as highly as text. Therefore, remember to attach descriptive names to your files, such as "t_shirt_with_i_love_new_york_print.png" and attach a title to the pictures in the text editor. Otherwise, the search engines will not be able to read and index your files. 


 

Search engine optimization in SmartWeb

Once the content is of a high quality, the point "Search engine optimization" on pages, products etc. in SmartWeb will help you towards a better optimization. Read more about this here.




Close your old links and avoid duplicate content

When you move from one system to another or continuously work with content, dead links or duplicate content may occur. Google Webmaster Tools is a great tool for tracking duplicate content  and this program is fully integrated with SmartWeb. Content problems are registered in Google Webmaster Tools under ”Diagnosing” > ”HTML suggestions”.
If your wish to close an old link, this can be achieved by setting up an SEO redirect in SmartWeb. An SEO redirect is set up in the CONTROL PANEL, in which an old link can be closed with a "404-redirect" or directed to a new link with a ”301-redirect”. The change will be registered in Google Webmaster Tools in time. 


 

Link popularity

On the search engines high link popularity is continuously one of the most important parameters for good positions. Concurrently, the popularity and relevance of the websites linking to you also have great importance. If you sell t-shirts it is more relevant for you to be linked to by an established t-shirt manufacturer than by a private customer writing about the purchase on his or her blog. When others link to your website it is important that the page containing the link (the content) as well as the text on the link contains the keywords you wish to be identified by. It is therefore better to be linked to by "Buy t-shirts press here" than "Open www.your-domain.dk".

If you wish to check how many sites are currently linking to your site, try typing the following into Google: "link:www.your-domain.dk". Google Webmaster Tools also contains great tools for tracking links and the popularity of keywords. 



Rich Snippets

Rich Snippets is a way to mark your data this enables search engines such as Google to read your content correct. With Rich Snippets it is e.g. possible to mark the price on a product which among other thing will be shown in a product search on Google. This gives you a better categorization as well as ranking on Google - and at best - more clicks.
SmartWeb is currently supporting the following Rich Snippets:

  • Product data - Title, picture, description, price, and more.
  • Navigation path /bread crumb - the visitor can see where he/she is on your webpage.

Even though SmartWeb uses Rich Snippets it is not a guarantee that e.g. the price of your products will be shown in all Google searches. Google decides when it is relevant to show specific data.

If you wish to test Rich Snippets on you web site, then use the following Google test tool:
http://www.google.com/webmasters/tools/richsnippets